Tổng hợp tất cả các channels trong marketing

Channel	Group	Marketing	Service	Transactional	Delivery	Digital	Physical
Advertorials	Advertising	Yes				Yes	Yes
Affiliates	Partners	Yes				Yes
Aggregator inclusions	Advertising	Yes				Yes
Amazon/Ebay store	Web	Yes		Yes		Yes
Blog/microblog	Social	Yes				Yes
Content marketing	Content	Yes				Yes	Yes
Desktop app	Desktop	Yes	Yes	Yes	Yes	Yes
Digital banners and signage	Stores/Advertising	Yes	Yes	Yes		Yes	Yes
Display remarketing	Advertising	Yes				Yes
Email	Email	Yes	Yes		Yes	Yes
Email signatures	Email	Yes	Yes			Yes
Events	Event	Yes	Yes			Yes	Yes
Facebook advertising	Advertising	Yes				Yes
Facebook page	Social	Yes	Yes			Yes
Film/TV product placement	TV	Yes				Yes
Forums	Social	Yes	Yes			Yes
Images & Infographics	Content	Yes				Yes	Yes
In-game ads	Advertising	Yes				Yes
Influencer outreach	Social	Yes				Yes	Yes
Interstitials	Advertising	Yes				Yes
Kiosks	Stores	Yes		Yes	Yes	Yes	Yes
LinkedIn advertising	Advertising	Yes				Yes
LinkedIn company profile	Social	Yes				Yes
LinkedIn group	Social	Yes				Yes
Local search marketing	Search marketing	Yes				Yes
Loyalty card	Stores	Yes		Yes		Yes	Yes
Marketing email	Email	Yes				Yes
Member get member’/Recommend a friend	Social	Yes				Yes	Yes
Microsites	Web	Yes	Yes	Yes	Yes	Yes
Mobile advertising	Advertising	Yes				Yes
Mobile app	Mobile	Yes	Yes	Yes	Yes	Yes
NFC (Near field communications)	Advertising/Store	Yes		Yes		Yes	Yes
Paid placements	Advertising	Yes				Yes
Paid reviews	Advertising	Yes				Yes
Pay per click	Search marketing	Yes				Yes
Peer to peer support	Social	Yes	Yes			Yes
PR Stunts	PR	Yes				Yes	Yes
Presentations	Content	Yes	Yes			Yes	Yes
Press releases	PR	Yes				Yes	Yes
Prizes/Exhibitions	Event	Yes				Yes	Yes
Product listing adverts	Advertising	Yes				Yes
Push notifications	Advertising	Yes				Yes
QR codes	Stores	Yes				Yes	Yes
Receipts	Advertising	Yes				Yes	Yes
Relationship marketing	Direct	Yes	Yes		Yes	Yes	Yes
Report sponsorship	Content	Yes				Yes	Yes
Research paper	Content	Yes				Yes	Yes
RFID tags	Stores			Yes		Yes	Yes
Search engine optimisation	Search marketing	Yes				Yes
Smart TV/Xbox/Console app	TV	Yes		Yes	Yes	Yes
SMS	Mobile	Yes	Yes	Yes		Yes
Songs	Advertising	Yes				Yes	Yes
Tablet app	Mobile	Yes	Yes	Yes	Yes	Yes
Telephone automation (IVR)	Telephone		Yes	Yes		Yes
Transactional email	Email	Yes	Yes	Yes	Yes	Yes
Twitter account	Social	Yes	Yes	Yes		Yes
Twitter advertising	Advertising	Yes				Yes
Video Chat	Direct		Yes			Yes
Videos	Content	Yes	Yes			Yes
Wearable technology	Mobile	Yes	Yes	Yes	Yes	Yes
Webchat	Direct		Yes			Yes
Website via desktop	Web	Yes	Yes	Yes	Yes	Yes
Website via tablet/mobile	Mobile	Yes		Yes	Yes	Yes
Wifi	Mobile	Yes	Yes	Yes		Yes
YouTube ‘pre-rolls’ and TrueView	Advertising	Yes				Yes
Youtube channel	Social	Yes				Yes
Account team	Direct		Yes	Yes			Yes
Barkers	Advertising	Yes	Yes	Yes			Yes
Beermats	Print	Yes					Yes
Billboard adverts	Advertising	Yes					Yes
Blimps	Advertising	Yes					Yes
Bookends’	Advertising	Yes					Yes
Brand hijacks	Event	Yes					Yes
Brand to hand	Advertising	Yes					Yes
Call centre	Telephone		Yes	Yes
Carrier bags	Advertising	Yes					Yes
Catalogue	Direct	Yes					Yes
Celebrity endorsements	Advertising	Yes					Yes
Concession in larger store	Stores	Yes	Yes	Yes	Yes		Yes
Door-to-doors	Advertising	Yes	Yes	Yes	Yes		Yes
Fax	Telephone	Yes		Yes			Yes
Field sales agents	Direct	Yes					Yes
Hold music	Telephone	Yes
In-box ads	Advertising	Yes					Yes
Inserts	Advertising	Yes					Yes
Jingles	Advertising	Yes					Yes
Magazine adverts	Advertising	Yes					Yes
Onserts	Advertising	Yes					Yes
Partner sales	Partners	Yes	Yes	Yes	Yes		Yes
Pop up stores	Stores	Yes	Yes	Yes	Yes		Yes
POS displays	Stores	Yes	Yes				Yes
Postal/White mail	Direct	Yes			Yes		Yes
Product packaging	Advertising	Yes					Yes
Program sponsorship	TV	Yes
Promotional items	Direct	Yes					Yes
Radio advertising	Advertising	Yes					Yes
Sandwich boards	Advertising	Yes					Yes
Signage	Stores	Yes					Yes
Smells	Stores	Yes					Yes
Sports sponsorship	Advertising	Yes					Yes
Stores	Stores	Yes	Yes	Yes	Yes		Yes
Street vendor	Stores	Yes	Yes	Yes	Yes		Yes
Telephone on hold messages	Telephone	Yes
Telesales/marketing	Telephone	Yes		Yes
TV advert	TV	Yes
Wearables	Advertising	Yes					Yes

Nam Air tổng hợp

Nguồn MIFA Creative Digital Agency